A Blog Story…Part 1

Who is reading your blog? You never know.

Below is a letter I received from someone who read my blog titled Club Sandwich, which was about my balance between raising kids and caring for my grandmother in my home. (I cut it down for your benefit.)

Hi, Tricia.

My name is Melanie. I noticed from your post “Club Sandwich” that not only are you a member of the sandwich generation, but have had issues with your grandma’s Medicare coverage. Because of that, I thought you might be interested in this campaign.

I should let you know that I am writing to you on behalf of Prilosec OTC . . .

More information about Prilosec OTC and the coverage gap can be found at here:
www.ManagePartD.com

I also have the applicable press information if you’re interested – you may also qualify for a free sample of Prilosec OTC that you or you one of your readers could try.

Thank you very much for your time and consideration. If you’re interested I have some other topics that should be of interest to Gen Xers that I’d be happy to send your way.

If you have any questions, please feel free to contact me personally.

Best,
Melanie
(who works for Prilosec OTC)

This story has a point: The world is starting to pay attention to bloggers as an easy and inexpensive way to spread the word of mouth about the product.

And don’t think blogging is going to go away. The generations growing up live in a digital world. They like instant information and interaction via the Internet. The new “neighborhoods” that kids grow up with has expanded world-wide.

If Prilosec OTC knows the power of connecting with people through blogging shouldn’t you?

Who?

Who should blog?

I will not start by saying that everyone should blog. If the idea of having to write a daily on-line journal stresses you out, then blogging is not for you.

But you should consider blogging if you can say yes to any of the following:

1. I want to build a larger readership.
2. I want a larger web presence.
3. I have more information about me, my writing, my life than I know what to do with.
4. I am pretty technically savvy.
5. I like to write.
6. I like immediate feedback.
7. I like free stuff. (You can set up a blog for free, and people often send you free stuff, like books if you promise to review them on your blog.)

If you answered yes to those things, then blogging may be for you.

Look for part two in this series, I’ll talk about why blogging is important and give some tips and ideas. Happy blogging.