1. Make the blog page pretty to look at. Use a design that appeals to the eye. There are plenty of free ones, or you can hire someone to create one for you.
Here is an example:
Girls, God and the Good Life
2. When it comes to the content: Get to the point.
9. Reply to comments that people make on your page. And comment on other’s pages. (Also understand people place a value on your blog by the number of comments. If someone sees a blog that never has comments, then they figure it must not be that interesting.)
10. End your blog with a question for readers that will encourage them to respond, such as “How do you like my new cover?”
11. Post regularly. For some, this means daily or a even few times a day. For others it means weekly. Just be consistent. If you only can commit to weekly, let your readers know that up front.
Roxanne Henke’s Weekly Diary
12. Consider your boundaries—think about how much you like to share, how your family feels about your posts, how much you like people to know about you. Blogs can be personal or informational … you draw the line. Don’t talk about other people unless you have their permission.
Girls Write Out
Robin Lee Hatcher
14. Remember they are real people out there who just want to connect. How can you reach through their computer screen and influence them?
Christian Fiction Blog Alliance
Christian Women Online Blog Awards
19. Humor works. People love to be entertained. You can write about the simplest things and yet interest people if you do it in a humorous way.
20. Offer free stuff. Draw names from the people who comment.