Where can you find both?
TIME
1. Join forces, find other like-minded people and figure out a schedule. Gina Conroy started a blog for moms who are writers (publishing and unpubbed). Her blog now has 400+ links to it! Of course, our CAN blog is another great example.
Writer Mom Interrupted
http://writermominterrupted.blogspot.com/
CAN Book Marketing
http://canblog.typepad.com/canbookmarketing/
2. Host your own blog with guest bloggers. This is great if you don’t think you can blog everyday. Ask others to contribute. I do this through my posts such as “10 Questions For . . .” and my current one “10 Things I Wish I’d Known.”
3. Write many blogs ahead of time then post every morning.
4. Write your blogs and then recruit help for posting. (I have an assistant who does this. I just email what I want posted.)
IDEAS
1. Be real. Think about things you share with your friends over coffee . . . these are great things to blog about.
2. Think about common questions you receive about your life and writing. Answer them in blog form. (Share the behind-the-scenes of your book. Talk about your motivation for writing. Tell about how you hope to touch readers’ lives. Chat about how readers have responded to your book.)
3. Think story. Don’t only think about relating information. Use a story to relate a part of you.
4. Think “felt need.” It’s not about YOU it’s about the reader. What are they going to get out of the blog?
How have you battled the issue with not being able to find time and not having any “fresh” ideas? Do tell!
I’m not a pro by any means, but I tried to come up with a unique twist on mine. Since I’m an attorney, my blog is The Law, Books & Life. That allows me to write about a mix of things, and keep it — hopefully — interesting. I just have to be careful to keep it balanced. I need to get better about writing posts ahead. But I try to post at least four times a week. Sometimes it’s a lot more. Other times not quite that much.