To trailer or not to trailer …
Mike Yorkey and I invested a nice chunk of change into a book trailer for our book, “The Swiss Courier.” We decided to invest in a book trailer after LifeWay chose The Swiss Courier as their “Buyers Pick” and asked for a video for their website. I first considered just filming us talking about the book… but I knew that a well-scripted and interesting book trailer could tell more in less words.
We think it’s a FANTASTIC trailer. Many people (more than my mother 🙂 have commented that it’s the best they’ve ever seen. You can check it out here:
Kelli Standish from Pulsepoint Design did our trailer and we think she rocked it!
I have three other trailers.
For my WWII Liberators Series: http://www.youtube.com/watch?v=gvCRWHcrEos
For my Chronicles of the Spanish Civil War Series: http://www.youtube.com/watch?v=idzbqB9z9ysThey were cheaper and simpler, and I like them, too (but not as much as The Swiss Courier trailer!)
For Beside Still Waters (I love this one – another awesome job by Kelli!)
What do I know about sales from these trailers? Not much. People did write and tell me they saw the trailer and were buying the book … but I’m not sure if they also connect with my Tweets or Baker’s ads or Lifeway’s Buyers Choice flyer, etc. I’d like to think the trailer played a part. I also thought it was cool when my Facebook friends “shared” this trailer on their pages, too. A bonus!
I do different things for each book … and I make the choices after prayerfully considering marketing and promotions. When Mike and I made the decision to do the trailer I felt peace about that decision. I felt it was the right thing to do, and I thought it turned out great.
I believe there are so many things we can do … we need to trust God, do our best, and strive to reflect Him and the stories He gives us well.
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