Many authors have newsletters. I have one that goes out about every other month. I share an inspiring story, news, and information about me and what I’m up to. You can read my old newsletters here.
Every booksigning, conference or speaking event I do I hold a drawing.
In addition to their name/address I include three other things:
- I would like to receive Tricia’s email newsletter [ ] yes
- I have another event I’d like Tricia to consider speaking at, please send me a press kit.
The majority of people click YES to signing up for the newsletter, which is great! Building a dedicated readership, I’ve discovered, is worth giving away free books.
As for whether it’s worth the extra time and effort, people who are signed up for my newsletter are people like older friends from church who don’t spend time on social media or reading blogs. I also encourage readers to pre-order my novels and it seems to be working!
I’m looking for ideas on what else I can include in my newsletter.
What would you like to see?
Also, for those of you who subscribe to authors newsletters, which ones do you subscribe to and read? Why?